The Rule Of 3 And Your Search

I believe in The Rule Of Three and so should you.

The message of this commercial when discerned through a job search filter is pure. The voiceover guy tells us, “Things that come in 3s are inherently more appealing than those that don’t.” When it comes to finding your next job you need a 3, multiple 3s.

Let’s get the numbers straight. 1 is you. 2 is the hiring manager. 3 is your recruiter or the person willing to refer you to 2.

Numbers count and words matter, so what about this word – inherently. I went to the go-to etymology site to get a better grasp and learned its origin in the concept of “to adhere, stick.”

In order for 1 to be looking for that next job, 1 searches postings and applies. Indeed 1 does. 1 pacifies 1’s spouse by saying I applied for x # of jobs today. 1 always wonders if 2 even sees their resume. 2 complains they cannot find any good candidates.

Enter your 3.

3 says to 2, “I think you will like this candidate and here’s why.” 3 can say things 2 cannot say. 3 calling 2 is not awkward. 3 worries not about overtalking or sounding desperate. 3 is better with 1’s stuff because they know 2 and maybe even 2’s stuff. 3 sees the match. 3 is not artificial, 3 is real and willing to endorse you. 3 may not even be eloquent but the fact they are willing to approach 2 makes you inherently more appealing. Look, you may not even know what you want but I am confident you want to be more appealing.

Finally, the best thing 3 offers 1 and 2 is 3 knows 2’s process to help 1 get out of their own way. 3 knows what 1 is actively doing (because 1 is kind enough to keep 3 informed) and help 2 get off their ass in this crazy market (not that I have any experience with that.)

GM thinks you need a new car. I think you need a few 3s to help you with 2s for that 1 job you want. Job search is a “numbers game” but you only need a 1, 2 and a 3.